Anybody can publish a website, run some online ads and call it “digital marketing.” But if you haven’t clarified your brand identity, honed a strategy to compete in your market, and developed a compelling campaign theme, chances are your precious dollars will be wasted.
At Burgess, we focus on the marketing in digital marketing. Our goal is not to sell you the latest tech fad, but to create an integrated campaign to achieve your business goals within your budget, using the most cost-effective tactics—digital and otherwise.
At the heart of any digital campaign today is a well designed, up-to-date website.
And at the heart of a good website is content.
All your other digital marketing elements are designed to drive high-potential prospects to your website. When they arrive, they need to find relevant and compelling content that will keep them on your site, and move them through the buying process—boosting your awareness, enhancing your image and, if possible, enabling sales.
What’s the best thing about digital marketing?
Measurability of results.
At Burgess, we know how to crunch the numbers and draw the right conclusions from them. Nothing feels better than seeing a killer CTR (Click Through Rate) on our monthly campaign reports!
Our digital marketing services include: