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A great ad is only as good as the strategic plan behind it. Starting with your objectives, our experience and, if needed, market research, we’ll work with you to develop a comprehensive plan that draws from our full quiver of well-sharpened communications tools. And we always take the time to provide estimated costs, a timeline, and detailed budgets by project and by month.

Our planning services include:

  • Market analysis and brand positioning
  • Marketing objectives and strategies
  • Brand awareness, image and usage studies
  • Competitive tracking
  • Strategic planning
  • Marketing plans
  • Promotional programs
  • Defining key strategic messages
  • Determining a creative positioning
  • Evaluation of advertising effectiveness