It used to be that a client went to an ad agency for...well, ads. Period. You would meet with an Account Exec (or “suit”), who would relay your request to the various departments—media, creative, production, promotion, etc. The “creatives” would generate a few ideas and “run ‘em up the flagpole to see if anyone salutes.”
At Burgess today, we bring together a multidisciplinary team to solve problems and generate results for our clients. While suits are optional, creative thinking is mandatory.
WHAT "DOING FIRST THINGS FIRST" MEANS TO YOUR BUSINESS:
We start by listening to your needs...understanding your customers...and considering every option to market your brand, online and off—from direct mail and email to TV and radio spots to a retooled website, Facebook page and blogs. Together, we’ll develop a marketing plan that fits your budget. Only then do we unleash the remarkable power of creative ideas to set your brand apart in today’s no-margin-for-error marketplace.
And at the end of it all, we rigorously evaluate the results.
