DIGITAL & MEDIA STRATEGY DIRECTOR
Leigh Miller has developed and implemented marketing and media plans for more than twenty years, for organizations such as Staples, AARP, Ascensus and Biogen. Her in-depth experience in both traditional and digital media implementation and measurement enable her to formulate comprehensive media strategies, identifying how traditional and digital media work best together to accomplish any client goal. She has extensive knowledge of cutting-edge digital technology, giving her the ability to advise clients on how best to integrate digital, including social media, into larger strategic goals. Leigh’s background in data and analytics drives her to maintain a sharp focus on measurement and results, leading clients to make data-driven decisions to achieve superior results. Since returning to Maine and joining Burgess in early 2021, she has executed strategic digital campaigns for many clients including New England Cancer Specialists, Greater Portland Council of Governments (GPCOG), Hospitality Maine, and Maine Municipal Association.