The campaign that helped travelers make alternate plans—so MDOT could make history.

It was an historic event when the Maine Department of Transportation used an innovative approach to voluntarily close one of the busiest stretches of highway in the state while they tore down the old Veranda Street overpass and replaced it in just 60 hours.

To minimize disruptions and help travelers plan alternate routes, Burgess Advertising crafted a fun and successful multi-media campaign during the run-up to the closure. Find out more about the MDOT Veranda Plan campaign by clicking here.